Greetings from the Mid-Atlantic Innkeepers Conference
News and highlights from the Mid-Atlantic Innkeeping Conference and Trade Show from Lancaster, PA.
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Marketing
Words Matter When Selling Anything
Recently a friend sent me a video called “The Story of a Sign.” A short (6 minute) film, it tells a story that teaches an important lesson to all of us who have anything to sell, whether it’s a room at a bed and breakfast or a service. And that lesson is that words matter.
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Virtual Road Trip
Some of my favorite and most memorable vacations as a child and adult were road trips. Travelling cross country from California to Florida when I was twelve is a trip I will never forget. Up before dawn to beat the heat my sister and I continued our sleep in the back seat (we did not
The Packaging Guys
Innkeepers know that packaging is an indispensable part of marketing. Effective packages help extend the average stay, encourage guests to return for multiple visits, help protect rates, and foster long term relationships. In preparation for the upcoming PAII New England regional Conference, Joe Veneto, “The Opportunity Guy,” and Peter Scherman and Rick Wolf of The
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Travel Packaging-Wrap Up What You Do Best
Here in Kennebunkport we have a local family owned restaurant Alisson’s that runs a great business and has been doing it for about 30 years. When we have our Aspiring Innkeeper Seminars here in the Port we always treat our attendees to dinner on Friday to kick off our seminar. Alisson’s serves the locals and
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The B&B Team Launches New Website
The B&B Team is delighted to launch our new website today. After over a year of planning, the finished product is now available to make it easier to find an inn for sale, get tips on making your inn more profitable, learn about us and our services, and explore the marvelous profession of Innkeeping. As
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B&B Website Design — The Good, The Bad, and The Ugly
by Kit Cassingham, The B&B Lady You know it when you see it and use it, but what is it about a bed and breakfast website that makes it good? Your website is an imperative B&B marketing tool. The quality of the website creates the first impression of your inn and hospitality; it sets the
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Build Your Brand
by Rick Wolf of The B&B Team “Building Your Brand” is a key component of your overall marketing strategy. When we talk about your brand, we are not simply talking about imprinting your logo on everything. We are talking about your Inn’s identity. In the simplest of terms, this is about your building an Emotional
Make Your Inn’s Website Great!
by Peter Scherman of The B&B Team In the world of small hospitality properties, as for most small businesses, the Internet is the Great Equalizer. It has brought more democracy and more opportunity to more people in a more profound way than could have been imagined even ten short years ago. If you own an
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Value vs. Price…There is a Difference!
by Rick Wolf of The B&B Team In a highly competitive environment, we in the Bed and Breakfast / Country Inn Industry are faced with the dilemma of how to compete while maintaining the integrity of our business and our Inn’s reputation. Most assuredly, how we price our rooms and services has a huge impact
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